Understanding the fee structure of Shopify is essential for anyone considering using the platform to run an ecommerce business. Shopify offers various plans and associated fees that cater to businesses of different sizes and needs. Here’s a detailed guide to help you navigate the costs involved with using Shopify.
Shopify Pricing Plans
Shopify offers several pricing plans, each with its own set of features and fees. Here’s an overview of each plan:
1. Basic Shopify
- Fee: $39 per month / $29 for yearly plans
2. Shopify
- Fee: $105 per month / $79 for yearly plans
3. Advanced Shopify
- Fee: $399 per month / $299 for yearly plans
4. Shopify Plus
- Fee: Starting at $2,000 per month (custom pricing available based on needs)
5. Starter
- Monthly Fee: $5 per month
5. Retail (POS)
- Monthly Fee: $89 per month
Transaction Fees
Shopify Payments
- No Additional Fees: If you use Shopify Payments, there are no transaction fees on top of the credit card rates.
Third-Party Payment Gateways
- Additional Fees: If you use an external payment gateway, Shopify charges an additional transaction fee.
- Basic Shopify: 2.0%
- Shopify: 1.0%
- Advanced Shopify: 0.6%
Credit Card Processing Fees
The credit card rates vary by plan and location. For online transactions, the rates are as follows:
- Basic Shopify: 2.9% + 30¢ per transaction
- Shopify: 2.7% + 30¢ per transaction
- Advanced Shopify: 2.4% + 30¢ per transaction
For in-person transactions using Shopify POS:
- Basic Shopify: 2.6% per transaction
- Shopify: 2.5% per transaction
- Advanced Shopify: 2.4% per transaction
Shopify POS (Point of Sale)
Shopify offers POS options for businesses that sell in physical locations. The Shopify POS plans are as follows:
1. Shopify POS Lite
- Included with all Shopify Plans: No additional monthly fee
- Features:
- Integrated with Shopify online store
- Manage in-person sales and inventory
2. Shopify POS Pro
- Monthly Fee: $89 per month per location (in addition to your Shopify plan)
- Features:
- Advanced inventory management
- Unlimited staff accounts
- Detailed reporting and analytics
- Custom receipt options
- Omnichannel selling capabilities
Additional Costs
Apps and Themes
- Apps: Many apps in the Shopify App Store are free, but some have one-time fees or recurring monthly fees.
- Themes: Shopify offers both free and premium themes. Premium themes typically range from $140 to over $450.
Domain Registration
- Domain Costs: If you purchase a domain through Shopify, it typically costs around $14 per year. You can also connect a domain you already own at no additional cost.
Email Hosting
- Email Services: Shopify does not provide email hosting, so you may need to purchase this service separately through a provider like Google Workspace, which starts at $6 per user per month.
Email Marketing
- All merchants with Basic, Shopify, Advanced Shopify, and Shopify Plus plans have 10,000 free emails to send at the beginning of every month. You can send additional emails beyond the 10,000 free emails at a cost of $1 USD per 1,000 additional emails up to 300,000 emails. After you reach 300,000 emails, your pricing is $0.65 USD per 1,000 additional emails. After you reach 750,000 emails, your pricing is $0.55 USD per 1,000 additional emails. You aren’t billed for the additional emails until the cost reaches $0.005 USD. Automations are counted toward your 10,000 free emails per calendar month. However, abandoned checkout automations aren't counted and are always free.
Hidden Costs to Consider
Currency Conversion Fees
- International Sales: If you sell internationally, there might be currency conversion fees depending on the payment processor you use.
Custom Development
- Custom Features: If you require custom features or integrations not available through apps or default settings, hiring a developer will add to your costs.
Marketing and Advertising
- Promotion Costs: While not a direct Shopify fee, budgeting for marketing and advertising is crucial for driving traffic and sales.
Summary of Key Points
- Choose the Right Plan: Evaluate your business needs and choose a Shopify plan that aligns with your budget and requirements.
- Consider Transaction Fees: Use Shopify Payments to avoid additional transaction fees.
- Account for Processing Fees: Be aware of the credit card processing fees associated with each plan.
- Factor in Extra Costs: Don’t forget about the potential extra costs for apps, themes, domain registration, and additional services.
- Plan for Growth: As your business grows, be prepared for possible increases in costs, such as moving to a higher-tier plan or investing in Shopify Plus for enterprise-level features.
By understanding and planning for these fees, you can make informed decisions that align with your budget and business strategy, ensuring that you maximize the value you get from the Shopify platform.